12 Things We Learned At The Ski Club of Great Britain 2013 Report Launch
Skipedia went along today to the launch of the Ski Club of Great Britain Industry Report 2013. Billed as the ‘largest piece of consumer research ever in the UK snowsports market’, Ski Club CEO Frank...
View ArticleWhen self-promotion goes wrong…
These days all brands need to have a presence on social media. In many cases, it’s also sensible to maintain an identity on influential forums, such as Snowheads. The fine line between contributing...
View Article12 Things We Learned At The ABTOF French Ski Launch 2014
Journalists, tour operators and resorts gathered in London today for the annual ABTOF and AtoutFrance ski conference – the official French ski launch for this winter season. Here’s some quick snippets...
View Article14 Takeaways from the Ski Club of Great Britain Industry Report 2014
Phones are getting bigger, movies are getting longer, but ski industry reports are getting smaller. Last week, Crystal Holidays released their annual Ski Industry Report – it totalled just 8 pages and...
View ArticleUK Snowsports Market Twice As Large As Thought?
New research from ABTA has suggested that the UK ski market is actually twice as large as previously thought. The main sources for estimates of the size of the UK snowsports market in recent years has...
View ArticleDoes size matter? Scaling the UK snowsports market.
The French are bigger than we are. So are the Americans. But does size matter? And to be specific, how big is ours? We speak, of course, of the size of the UK snowsports market. No more Crystal...
View ArticleThe Knowledge is Powder Ski Podcast – Episode 3
This week, it’s a ‘Ski Show Special’ for Jim and Iain. Iain was at the show himself and caught up with a number of people including Ski Sunday presenters Graham Bell and Ed Leigh, Team GB skiercross...
View ArticleFive Things We Learned from the 2020 Ski Club of Great Britain Survey
This week, the Ski Club of Great Britain released the results of their annual survey, conducted for them by Spike Marketing. The data was based on 20,000 contemporary responses gathered via 28 partners...
View Article13 Takeaways from the latest Ski Club of Great Britain research
Last week The Ski Club of Great Britain released details of their most recent research into the British market. They surveyed 2000 skiers between 21 and 29 September. Skiers still plan to travel (if...
View Article9 Takeaways from the Ski Club of Great Britain Survey
With skiing looking less likely for British skiers this winter, there were some encouraging results from the latest Ski Club of Great Britain survey, gathered during January 2021 from over 5000...
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